The Red Queen Effect
“It takes all the running you can do to stay in the same place” - The Red Queen
The current market certainly feels like a race in wonderland. The faster we run, the more we stay in the same place or even fall behind. If you do nothing, you will lose ground or run harder just to stay where you are. This concept is often referred to as the Red Queen Effect.
This concept is used in both business and evolutionary biology. It got its name from the book “Through the looking glass” by Lewis Carroll. In the book, the Red Queen runs hand in hand with Alice and yells, “Faster, Faster!” Sometime during the race, Alice realizes that even though she has been running as fast as she can, neither her nor her opponents ever changed their positions.
Occasionally we feel like Alice. Running as fast as we can but seemingly staying in the same place.
“It is not the strongest species that survives, nor the most intelligent, but the one that is most adaptive to change.” - Charles Darwin
Darwin is 100% right. Especially in today’s market, if you are doing the same thing you were doing a year ago, you will soon be left behind. We must constantly adapt and evolve in order to survive. Where do you need to evolve? What can you do differently to adapt and stay ahead?
Eight ways to stay ahead of your competition:
Keep Evolving (don’t do things the same way just because that’s the way it’s always been done)
Draw a line of separation (stand out in the sea of sameness make sure your clients and referral partners can articulate why you are different)
If they zig, you zag (what do your clients need that your competition can’t or won’t do?)
Fill your brain regularly to spark new ideas and creativity- (what’s working in other industries that you can swipe and adapt)
Have your finger on the pulse- (always know what’s broken and what’s working well)
Experiment and implement often
Spend time thinking outside the box
Build lasting genuine Relationships (grow and evolve with your clients and referral partners and help them shift in this new market)
Notes that Resonated
If you're not obsessed with it, you'll never master it.
You have to be willing to let go of some control in order to grow
What gets written down gets done
Hard work beats talent when talent doesn’t work hard
Are you hunting buffalo, antelope or field mice? Is your strategy working?
You cannot control what happens to you, but you can control your reaction to it.
People buy from people not companies. If you are not relating to the people in a very human way, you won’t get the deal
Don’t be the person that only calls your referral sources when you need something. Don’t create transactional relationships. Create a connection. This is more powerful than any low rate sheet, sales tool or shiny object.
Purpose is more important than money https://www.tiktok.com/t/ZTREMp5AV/
Are you spending your days how you want them or are you spending your days just to earn money?
Top Quotes:
If you do what everyone else does, you’ll get results like everyone else gets. Common approaches ensure common results -FS brainfood
"I have always believed, and I still believe, that whatever good or bad fortune may come our way we can always give it meaning and transform it into something of value." - Hermann Hesse
You can’t control what happens to you, but you can control what you make of it.
Hope begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come.” — Anne Lamott
Things to Discover:
How to make Ginger Beer at home: https://youtu.be/6u5gStDMziQ
This is a pretty cool science experiment to do with the kids.
Productivity:
The how and why of a solid morning routine, getting better sleep, sun effects and body rhythms to increase productivity and energy
Food & Drink
For me, cooking can be about getting motivated or inspired. This helps open your mind to new cooking options.
Thousands of mix and match recipes. Create easy healthy meals and never run out of ideas: https://youtu.be/c1EpTfvPc84
Housing News:
Summary of current housing market and its recessionary decline with quality historical charts. We are still in a very divided and inventory-tight market. Pricing increases are declining but the market is refusing to tank just yet. Previously owned homes fell 3.4% on a nation average. This does vary dramatically by market. Homebuyers and Sellers are still out there, but some markets have declined dramatically while others are holding the line: https://youtu.be/tv1TOdMGeb8